Buyer Utility Map
Identify blocks to buyer utility across the entire buyer experience cycle. Click on a cell to add notes or mark it as an opportunity.
Identify Opportunities
Focus on cells where current industry offerings are weak or non-existent. These are potential Blue Oceans. Use the icon to add notes and toggle opportunity status.
| Experience Stage | Customer Productivity | Simplicity | Convenience | Risk Reduction | Fun & Image | Environmental Friendliness |
|---|---|---|---|---|---|---|
| Purchase | ||||||
| Delivery | ||||||
| Use | ||||||
| Supplements | ||||||
| Maintenance | ||||||
| Disposal |