Pioneer-Migrator-Settler Map
Categorize your current and potential business offerings to understand your portfolio's growth trajectory and identify areas for Blue Ocean creation.
Portfolio Analysis
A healthy portfolio has a balance across all three types, with a focus on cultivating more Pioneers for future growth. AI can help identify how to shift Settlers and Migrators.
Pioneers
Value innovations; today's businesses with strong Blue Ocean potential.
No offerings listed in this category yet.
Migrators
Value improvements; businesses extending current industry trajectory.
No offerings listed in this category yet.
Settlers
Value imitations; 'me-too' businesses converging with competitors.
No offerings listed in this category yet.